Rovio's Chief Marketing Officer, Peter Vesterbacka claimed as a new game player, Angry Birds still have a lot of learning to other companies in order to be able to compete at the global level.
"Our business model refers to Disney, especially in managing the fans (fans) and the brand (brand). Our vision is to become the first entertainment brand," said Vesterbacka meet up after Jakarta Founders Institute at the University of Bina Nusantara Senayan Jakarta, Wednesday (25 / 1/2012).
Disney is a big influence in the entertainment industry has the world of business from all sides. Starting from the animated film, making the animation studio, souvenir (dolls, accessories) to the playground.
Must be crazy!
As a new company, Angry Birds will continue to create innovations to the game offered the player is not boring. Because, the game will not attract users tend to be abandoned.
Moreover, the number of game developers are so prevalent today. "Making a game that must be crazy. In a sense, conceptualize a good game can not be only from one side only," he explained.
Vesterbacka example, usually we always fed the mind Think Out of The Box to get the idea. But the concept of thinking is not always true nor always false.
In addition to Out of The Box, Vesterbacka said the thought process should also be seen from Think Inside The Box, Think Beside The Box even Think Without The Box.
Origin of Angry Birds
For example, Angry Birds take up to eight months just to conceptualize the game, including in terms of game characters. And the game is absolutely perfect and ready for the market to a new audience to the concept of-42 games.
He also said the red colors and icons on the main bird Angry Birds is not a coincidence. They tried a variety of colors and finally came to the conclusion that the most interesting red.
Angry Birds bird in the character originally appeared in any other game made by one developer Rovio. Interesting characters were then picked and transferred to a different gameplay. Angry Birds was born.
Vesterbacka advised to make the game, the developer must have the desire (passion). If it does not match its passion, change until there is a matching game.
It also applies to the application developer or other startup, not only in the world of gaming applications. "I used to game players (gamers) since childhood. But I forget what age I started playing the game," he said.
Socialize Game
To be known to the public, should market the admitted Vesterbacka game created by itself. How that is done, one of which is through social networking sites.
Until now, Angry Birds has fans (fans) on Facebook about 20 million people. With the number of fans, the game Angry Birds will be easily socialized to other gaming users.
To be successful, Vesterbacka admitted Angry Birds should be discussed at any time and anywhere. Social media is one way to be disseminated free of charge.
But, if you want serious, then the developer must hire the services of public relations (PR) to be disseminated in an organized manner.
Do Dizziness Problem Funds
Lack of funds has always been a startup or application developer (developer) in developing its business. But for Vesterbacka, funds instead of a "scourge" is great.
"Which makes it rather difficult problem to find funding. But we will get into trouble when it is most of the funding," he said.
It would be very easy to blame the financial problems as an obstacle to doing business, including developing the game. But the most important thing in developing the business and brand are the fans had.
Examples of successful companies make a Nintendo game Super Mario Bros. Despite 26 years of age, the game is still very popular with gaming enthusiasts in the world.
To make the game or any endeavor, Vesterbacka said he did not need funds first. Even Vesterbacka first obtaining the funds from his parents (although he's reluctant to mention the amount of funds raised).
Now, only the Angry Birds also have a staff of 20 people. "But you yourself can also make your own game company, if they can afford. What matters must match passion, do not forget the fans and continue to socialize your brand," the message.
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