According to observers, Hyundai Sonata Hybrid market is cheaper for consumers interested in buying it. Because, after six months of its launch, the hybrid Sonata fame faded. The decision was made because the Toyota Camry Hybrid is also introducing a new in Korea at a cheaper price of 3 million won (USD 24 million) from its predecessor that was marketed in 2010.
The new Sonata Hybrid is cheaper 4.3 million won, or USD 34.2 million compared to the Deluxe version which sold 32.95 million won (USD 262 million). In fact, compared to the Sonata the most expensive gasoline, the difference is only 950 000 won (USD 7.5 million).
To depress prices, Hyundai was forced to take off in the interior of luxury accessories. Circle of the wheel, the transmission knob, door trim and armrest leather is no longer
"In our opinion, not necessarily inhibit consumer intention to consider the economic aspects by offering luxurious interior. Buyers of hybrid cars are very economical considering the elements, "said a Hyundai staff The Chuson Ilbo quoted. Also reported, Kia will lower the price of K5 hybrid!
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