One Application Generate USD 50 Million from OVI Store

The developer or software developer in the country can expect to have the opening of the service pay system from Nokia OVI Store which can be accessed via various mobile phone models. Paid since the scheme was opened in the country about two months ago, already there are software developers who reap substantial dollars.

"There are a developer who could earn Rp 50 million a month," said Narenda Wicaksono, Developer Marketing Manager Nokia Indonesia, in talks in Jakarta on Friday (06/03/2011). That meant was that software developers use the name Ind190 in OVI Store.

Narendra said, Ind190 during this includes making the content of the productive theme. No less than 30 theme has been incorporated into the OVI Store to use the Nokia phone users. Paid since the scheme opened, he began producing premium content. About 10 percent homemade content is now allowed to be sold and the rest remained free.

Paid Content sold at the lowest prices on OVI Store at Rp 3,000 per download. However, he did not only get results from downloaders in Indonesia. If downloaders from other countries, like Singapore and England, he could get more results for the lowest price there is greater value, namely 1 Singapore dollar and a pound.

Concerning the quality, says Narendra, content developers in Indonesia made no less and demand. Content carve Ind190 made more than 11 million downloads. In fact, the more proud of is one of the content of local developers are among the five applications with the highest number of downloads from around the world, the content is personalized with the theme of Indonesian batik.

Seeing the potential market is very promising, Nokia Indonesia since 2010 has initiated a program to embrace a local developer to do an introduction to mobile application development. For getting closer with the developers in Indonesia, Nokia also hold workshops, competitions, contests and live coding in Yogyakarta, Surabaya and Bandung, in collaboration with the local developer community, such as Bancakan, SuWec, Local StartUp, and Fowab. Nokia Indonesia has held a variety of activities for local developers in more than eight cities in Indonesia, including 40 workshops or seminars, and successfully trained more than 10,000 developers in Indonesia.

To enter an application to the OVI Store, costs only 1 euro and the developer may choose to provide free content or paid from Rp 3,000 to Rp 20,000. Payments will be directly deducted from billing customers and developers get the results of 60 percent that will be sent directly to his account and the remainder was divided for Nokia, and operators. In fact, for the content purchased with credit cards from outside Indonesia, the results are given to developers by 70 percent.

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